Message About The Future Of COAA’s Owners Perspective from COAA Communications Committee

You may have noticed that you haven’t received a print copy of Owners Perspective recently. We want to fill you in on why that is and our immediate plans for Owners Perspective moving forward.

Don’t worry. Owners Perspective is not going away.

In fact, we’re proud of the standard we’ve set for the educational content we provide our membership. And we recognize and appreciate the positive feedback we’ve received about Owners Perspective over the years.

As you may know, over the last decade, the publishing landscape has changed. And the long-term agreement we had with our publishing partner was no longer working for either party. So, we decided to forge a new path forward for Owners Perspective.

The first thing you’ll notice is we’re consolidating our email newsletter (COAA Exchange) into the Owners Perspective brand. And you’ll see more original content within that email and on our dedicated website,

Look for new Owners Perspective articles landing in your inbox in the coming months. And your feedback will be key to helping us determine the long-term format and path for Owners Perspective (Print? Web? VR experience? Delivered by drone?).

If you are interested in joining this effort as an article contributor or committee member, please don’t hesitate to reach out to Laticia King at

And as always, we value your feedback. So, don’t hesitate to give us any of your thoughts about Owners Perspective.

COAA Communications Committee
Matt Handal, Trauner Consulting (chair)
Kyle Majchrowski, Banner Health (COAA board liaison)
Bill Bowen, Oregon Health & Science University
Michelle Orr, Gilbane Construction
Laticia A. King, COAA (staff liaison)